The care ambassador programme

The aim of the programme is to raise the profile of social care and early years and childcare and promote them as enjoyable, rewarding and successful career choices for all. Ambassadors help educate people about the different career options and progression opportunities available to them.

What is a care ambassador and who can become one?

Care ambassadors are people working in social care and early years and childcare. They are people who have the passion and enthusiasm to share their experiences with others and bring their careers to life so as to communicate what the care sector has to offer. Ambassadors need to be committed and confident and able to communicate well with a wide audience.

What do care ambassadors do?

Care ambassadors work with a broad range of people such as those who may not have considered working in social care or early years and childcare; those who may be looking for a career change, as well as students in schools and colleges.

This might involve:
  • Presentations to school or college students
  • Informal talks or discussions
  • Attending career or job fairs, events or conferences.

To date, over 100 care ambassadors in Wales have visited schools and colleges, attended recruitment fairs and conferences. They have also conducted mock interviews with young people, and recorded podcasts for organisations like Jobcentre Plus and Careers Wales.

Care ambassador recruitment

Employer support is essential for this project to succeed, by identifying and nominating suitable staff to become voluntary care ambassadors.

The commitment needed from employers involves agreeing to release care ambassadors to carry out their duties as requested. This would be a maximum of twice a month for a maximum of three hours per visit. It may be less.

Employers are encouraged to support this programme to raise the profile of the sector and make sure there is a large enough workforce for the future.

The benefits of supporting the scheme

These include:

  • raising the profile of your organisation as a quality employer
  • developing and motivating your staff
  • making a positive contribution to the development of the future workforce.
Supporting recruitment

The care ambassadors programme is therefore an effective and powerful recruitment tool and seeks to make sure the sector continues to attract the right people with the right qualities.

Become a care ambassador

If you wish to become a care ambassador in Wales, please download and complete the application form. Please note that you will need your employer's endorsement, agreeing to you becoming an ambassador.

We will call your employer when we get your application and you will receive the link to the care ambassador welcome modules, which outline your role and responsibilities.

Book a care ambassador

If you'd like the expertise of a care ambassador at your event or session, please complete the attached booking form giving as much detail as possible about what you need. This helps us match the most appropriately experienced ambassador to your session.

Once an ambassador has attended your session, a feedback form is needed.

Last updated: 26 May 2017